The Challenge
When eOne had 1917, a very special movie to release, one that pioneered ground-breaking and award winning technology and techniques, they needed an immersive event of the same quality for media and influencers.
The Solution
We transformed an entire cinema foyer into a WWI trench, so guests were transported into the movie immediately, even down to the smallest details such as themed care packages waiting on seats, instead of the usual goody bags.
The Results
EMOTION, CONNECTION
AND AUTHENTICITY
Turning a cinema foyer into a war-time trench was no small feat, and the client was thrilled with the creativity and effort put into delivering such an authentic, emotion-filled occasion.
EXCELLENT FEEDBACK
AND SOCIAL SPREAD
The positive response from attendees was overwhelming, with numerous comments made in person and across social media.
