The Challenge
With Cliff Curtis and Kiwi stars featuring in Fast & Furious: Hobbs & Shaw, Universal Pictures wanted the film’s New Zealand premiere to make a splash. They came to us to manage the logistics of a celebrity-packed premiere in a way that would also match the blockbuster feel of the movie itself.
The Solution
We shut down the square of Botany Town Centre and kitted it out with a mammoth red carpet and vehicle décor in true Fast & Furious style, courtesy of our relationships with McLaren and Harley Davidson. Our team was then on hand to manage every detail of the premiere, including security, crowd control and talent arrivals.
The Results
HOLLYWOOD’S
GLAMOUR IN NZ
With the buzz of fans, reporters and celebrities, we created the glamour and excitement of a Hollywood premiere – everyone was thrilled with the result.
SOCIAL BUZZ
BOOSTS BOX OFFICE
Media and social coverage was off the charts and led to a great opening weekend box office result for the client.
