The Challenge
With free fashion consultations on offer at Shore City, the shopping centre wanted to create a beautiful space where invited stylists could connect with the public, making them feel relaxed and comfortable. They came to us to make that happen.
The Solution
We concepted and styled a modern, minimalist space that would inspire guests and stylists alike. Our brand ambassadors staffed the space, welcoming guests and managing the stylists’ schedules.
The Results
POPULARITY EXCEEDED
EXPECTATIONS
This initiative was hugely popular and the demand for appointments far outstripped Shore City’s expectations.
NEXT SEASONS EVENT
PLANNED IMMEDIATELY
With all the slots full, Shore City got straight into planning for the following year – with Luminary asked to replicate the successful event.
