The Challenge
LG wanted to bring to life the incredible colour of its new OLED TV at outdoor launch events around New Zealand.
The Solution
Lit with vivid colour, the evening events in Auckland, Wellington and Christchurch included a live art installation by a body of FX specialists, a competition zone and TV displays – all brilliant against a dark background.
The Results
DEMONSTRATING THE
VIVID BENEFITS
With the vivid activations, we brought the benefits of the new OLED TV alive – literally in living colour, to their audience.
RAVE
REVIEWS
Feedback from attendees and the client was extremely positive.
VIRAL
SPREAD
Social media sites lit up with people sharing the incredible sight.
