Universal Pictures
The Grinch NZ Movie Premiere

The Challenge

Universal Pictures came to us with a challenge: create a premiere experience that would surprise and delight their audience – in a way only The Grinch could.

The Solution

Guests turned up to a cinema foyer with very little theming – like Christmas had been stolen by The Grinch! During the hour and a half the guests were watching the movie, the Luminary elves worked quickly to bring Christmas back. When guests re-emerged after the film had finished, the foyer had been transformed – with trees, lights, snow piled high, and presents for every child. Christmas had been saved!

The Results

RAVE
REVIEWS

The response both on the day and online was extremely positive.

MAGICAL CHRISTMAS
MEMORIES

The delighted expressions on the kids’ faces when they saw the winter scene was exactly what our client hoped for.

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