Wicked Influencer Dinner

Influencer Premiere Dinner Experience

For the release of Wicked: For Good, we produced an exclusive influencer dinner experience designed to build anticipation and create highly shareable social content ahead of the release of the movie.

Working closely with the studio and key partners, we coordinated a themed evening that immersed guests in the world of Wicked. Our team collaborated with the restaurant to develop a custom menu and drinks that reflected the film’s iconic green and pink colour palette, ensuring every element of the experience aligned with the movie’s branding.

We transformed the venue with green and pink floral styling and curated Wicked merchandise, creating a visually striking environment designed to encourage organic social sharing. The evening was further elevated with live violin entertainment, adding to the atmosphere and premium feel of the event.

Our team managed the full influencer experience from start to finish, including:

• Liaising with the studio to ensure all concepts and styling aligned with brand guidelines.
• Coordinating with the restaurant on menu, drinks, timings and service.
• Designing and installing themed décor and floral styling.
• Curating and organising influencer gift packs.
• Managing transport logistics, including pick ups and transfers between the dinner and the film screening.
• Coordinating with influencers to ensure a seamless experience and strong social coverage

This type of activation demonstrates our ability to manage high-touch influencer events, working closely with studios, venues, and talent to deliver immersive brand experiences while navigating studio approvals, tight timelines, and coordinated guest logistics.